News
Everything we publish, newest first: articles, research and product updates.
October 2026
- Article
Instagram Features: its answer to YouTube, and what it means for small businesses
Instagram Features: widescreen videos of up to 90 minutes, opened from a Reel. A test in Brazil and the US, not in the UK yet. Checked 28 Oct 2026.
- Changelog
Rheos V2
Rheos V2 is live: a plan for every week, images made from your own Library photos, ideas before anything gets written, Magic Edit, analytics on one page, and what's coming next.
StrategyImagesAnalytics - Research
How people find your business
Information discovery has changed. People now find a business by asking an AI, browsing a platform, or asking other people, and each route draws on different sources. An interactive map of all three.
- Article
Can Claude Schedule Instagram Posts? Yes, Once It's Connected
Claude can't post to Instagram on its own. Connect a publishing tool through MCP and it can schedule posts and Reels. The three ways to connect it, and what each one asks of you.
September 2026
- Article
You Can Make a Video with Claude Now. Here's How to Post It
Claude Code can write and render a finished video. It can't post one to Instagram, Facebook, LinkedIn or X on its own. The three ways to get it posted, and how to go from render to scheduled post with Claude still in the loop.
- Article
Buffer or Later? Which Scheduler to Pick in 2026
Buffer or Later: pick Buffer if you post to X or want a free plan, pick Later if Instagram is your main channel. Later dropped X in August 2025.
June 2026
May 2026
- Changelog
Rheos just got an overhaul
We've just released a new update that makes things a whole lot easier — a cleaner dashboard, a much clearer post creation flow with a new comment-to-edit system, and tidier interface across the app.
DashboardEditorBrand - Changelog
New dashboard, smarter image models, and a brand hub that talks back
Granola-inspired dashboard, an auto image model selector across Nano Banana 2, Nano Banana Pro, and GPT Image 2, and a new brand management hub with chat baked into the identity document.
DashboardAIBrandEditor - Article
ChatGPT Can Make Your Social Media Images Now. Here's What to Do Next.
ChatGPT's new image model makes social media-ready graphics from a sentence. The tricky part is getting them onto Instagram, LinkedIn, TikTok and the rest. Here's a simple workflow.
April 2026
- Article
How to Publish Social Media Posts from Inside ChatGPT and Claude
MCP turns ChatGPT and Claude into publishing tools. Here is what that actually means for small business owners, and what is still rough about it.
- Article
Social Media APIs in 2026: Posting to Instagram, Facebook, LinkedIn and X from AI
Instagram, Facebook, LinkedIn and X API limits, access rules and prices in November 2026, and how MCP lets you post from Claude or ChatGPT.
- Research
Organic vs Paid Social Media in 2026: What Works for UK Small Businesses
Organic vs paid social media in 2026: engagement benchmarks, UK Facebook ad costs, the algorithm changes on Instagram, Facebook, LinkedIn and X, and the mix that works for small businesses.
- Changelog
GPT Image 2 + image edit mode
OpenAI's GPT Image 2 added the day it dropped, plus a new edit mode that keeps your brand consistent across iterations.
AIImage generation - Article
How to Post to LinkedIn and Instagram from Claude
A practical guide to publishing social media posts from Claude using MCP, and why the brand voice layer is the part that actually matters.
- Article
Best Social Media Scheduler for Small Business in the UK (2026): 5 Compared
The best social media scheduler for a small business: Buffer for a free queue, Later for Instagram, Metricool for reports, Rheos to draft and schedule posts for £55 a month.
March 2026
- Changelog
Rheos is live
Public launch. AI content creation and scheduled posting across every major platform from one dashboard.
Launch - Article
Social Media Analytics Tools That Show Engagement Trends (2026 Guide)
Which analytics tools actually help small businesses spot engagement trends, not just dump numbers. Comparison of Metricool, Sprout Social, native platform analytics, Buffer, and Rheos from an SME perspective.
