Rheos.

News

Everything we publish, newest first: articles, research and product updates.

October 2026

  1. Article

    Instagram Features: its answer to YouTube, and what it means for small businesses

    Instagram Features: widescreen videos of up to 90 minutes, opened from a Reel. A test in Brazil and the US, not in the UK yet. Checked 28 Oct 2026.

  2. Changelog

    Rheos V2

    Rheos V2 is live: a plan for every week, images made from your own Library photos, ideas before anything gets written, Magic Edit, analytics on one page, and what's coming next.

    StrategyImagesAnalytics
  3. Research

    How people find your business

    Information discovery has changed. People now find a business by asking an AI, browsing a platform, or asking other people, and each route draws on different sources. An interactive map of all three.

  4. Article

    Can Claude Schedule Instagram Posts? Yes, Once It's Connected

    Claude can't post to Instagram on its own. Connect a publishing tool through MCP and it can schedule posts, carousels and Reels. The three ways to connect it, and what each one asks of you.

September 2026

  1. Article

    You Can Make a Video with Claude Now. Here's How to Post It

    Claude Code can write and render a finished video. It can't post one to Instagram, Facebook, LinkedIn or X on its own. The three ways to get it posted, and how to go from render to scheduled post with Claude still in the loop.

  2. Article

    Buffer or Later? Which Scheduler to Pick in 2026

    Buffer or Later: pick Buffer if you post to X or want a free plan, pick Later if Instagram is your main channel. Later dropped X in August 2025.

June 2026

  1. Article

    Buffer, Later or AI? Best Social Media Tools for UK Small Businesses (2026)

    Buffer or Later? Buffer suits a free queue across platforms, Later suits Instagram planning. Rheos drafts on-brand posts and schedules them for £55 a month inc. VAT.

May 2026

  1. Changelog

    Rheos just got an overhaul

    We've just released a new update that makes things a whole lot easier — a cleaner dashboard, a much clearer post creation flow with a new comment-to-edit system, and tidier interface across the app.

    DashboardEditorBrand
  2. Changelog

    New dashboard, smarter image models, and a brand hub that talks back

    Granola-inspired dashboard, an auto image model selector across Nano Banana 2, Nano Banana Pro, and GPT Image 2, and a new brand management hub with chat baked into the identity document.

    DashboardAIBrandEditor
  3. Article

    ChatGPT Can Make Your Social Media Images Now. Here's What to Do Next.

    ChatGPT's new image model makes social media-ready graphics from a sentence. The tricky part is getting them onto Instagram, LinkedIn, TikTok and the rest. Here's a simple workflow.

April 2026

  1. Article

    How to Publish Social Media Posts from Inside ChatGPT and Claude

    MCP turns ChatGPT and Claude into publishing tools. Here is what that actually means for small business owners, and what is still rough about it.

  2. Article

    Social Media APIs in 2026: Why Distribution Is Still the Hard Problem

    Creating content got 1000x easier. Distributing it across Instagram, LinkedIn, TikTok, X, and YouTube did not. A builder's tour of where every platform API breaks down, and where MCP and AI agents actually help.

  3. Research

    Organic vs Paid Social Media in 2026: The New Rules

    Every major platform changed its algorithm in 2025 or 2026. Meta then launched an AI ad manager. Here is what actually works on each platform now, and how SMEs should mix organic and paid.

  4. Changelog

    GPT Image 2 + image edit mode

    OpenAI's GPT Image 2 added the day it dropped, plus a new edit mode that keeps your brand consistent across iterations.

    AIImage generation
  5. Article

    How to Post to LinkedIn and Instagram from Claude

    A practical guide to publishing social media posts directly from Claude Desktop using MCP, and why the brand voice layer is the part that actually matters.

  6. Article

    Best Social Media Scheduler for Small Business in the UK (2026): 5 Compared

    The best social media scheduler for a small business: Buffer for a free queue, Later for Instagram, Metricool for reports, Rheos to draft and schedule posts for £55 a month.

March 2026

  1. Changelog

    Rheos is live

    Public launch. AI content creation and scheduled posting across every major platform from one dashboard.

    Launch
  2. Article

    Social Media Analytics Tools That Show Engagement Trends (2026 Guide)

    Which analytics tools actually help small businesses spot engagement trends, not just dump numbers. Comparison of Metricool, Sprout Social, native platform analytics, Buffer, and Rheos from an SME perspective.