Rheos.
Log inSign up
Use cases
How customers find a business in 2026TradesHealth and beautyChildcareFood and hospitalityProfessional servicesPropertyLocal shopsOnline shopsSoftware and appsCreators and coaches
Resources
DocsNewsArticlesResearchChangelog
Rheos
PricingContact

How customers find cleaners in 2026

People want a cleaner they can trust in their home. They ask friends and neighbours first, then search Google or Google Maps and read reviews and directory sites. They often ask two or three for a price before they choose. This page shows where your customers look and what they check before they book.

Where customers look

How much customers of cleaners use each place, strongest first.

Where customers look for cleaners, and how much
PlaceUseHow much customers use it
Search engines and AIHigh
Google MapsHigh
Directories and reviewsHigh
Word of mouthHigh
Groups and threadsMedium
Social platformsLow

Explore how customers find you

How customers find a business

Pick a business to see what matters most for it.

Tap any icon to see where it gets its information.

InboundThey find you, by one of three routes
OutboundYou find them. Joins at “get in touch”

1. Ask AI

Search and AI

2. Browse

Platforms, maps, directories

3. People

Groups and word of mouth

How they become a customer · Every business, simplified

  1. 1Find you
  2. 2Check you out
  3. 3Get in touch
  4. 4Customer

Under every route: a clear website and the same name and details everywhere.

Every kind of business at a glance

Tap an industry to open it, then tap a business to draw its map above.

Matters mostNot much
1. Ask an AIAsk an AI2. BrowseBrowse3. Ask peopleAsk people
BusinessSells toSearch engines and AISearch engines and AISocial platformsSocial platformsGoogle MapsGoogle MapsDirectories and reviewsDirectories and reviewsGroups and threadsGroups and threadsWord of mouthWord of mouth
Both, PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramTikTokFacebookGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramTikTokFacebookGoogle MapsFacebookReddit
Both, Public, BusinessesFacebookGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramGoogle MapsFacebookReddit
PublicInstagramTikTokGoogle MapsFacebookReddit
Businesses, PublicXInstagramTikTokGoogle MapsFacebookReddit
PublicInstagramYouTubeXFacebookGoogle MapsFacebookReddit

Marketing is about showing up in the right places.

Rheos helps you show up on social media and in search.

  • Social mediaInstagram, Facebook, LinkedIn and X
  • SearchGoogle, Maps and AI answers

Here's how Rheos would work for cleaners

Step 1 · Brand

It learns your brand, voice and style.

From your website and your posts, it picks up how you sound and what you stand for.

R.Rheos@rheosapp · rheos.app
Plus Jakarta Sans

Direct and plain. Talks to owners as peers, in British English.

Small business ownersFounders doing their own marketing
Websiterheos.app
Handles@rheosapp
RheosExample
Business

Rheos

Social media marketing for small businesses, without the admin.

Ideal customers
  • Small business owners
  • Founders doing their own marketing
Voice

Direct and plain. Talks to owners as peers, in British English.

Style

Plus Jakarta Sans

Read from rheos.app and @rheosapp

Step 2 · Strategy

A plan to reach small business owners.

It works out where small business owners and founders doing their own marketing look, and plans the week around them.

This weekAwareness
Mon5
Tue6
Wed7
Thu8
Fri9
Sat10
Sun11
4 of 8 made Made Planned
Strategy
Example
4of 8 this weekAwareness2/wk2/wk2/wk2/wkTop 3/5Middle 1/2Bottom 0/1
Inputs
  • Goal
  • Platforms
  • Ideal customer
  • Brand
  • Trends
  • Platform knowledge
Plan This week
This weekMon 5Tue 6Wed 7Thu 8Fri 9Sat 10Sun 11
Instagram1 · 1 · 0
Facebook0 · 1 · 1
LinkedIn2 · 0 · 0
X2 · 0 · 0
Top: new peopleMiddle: weighing you upBottom: ready to book
PhotoCarouselVideoText
Step 3 · Create

Ideas from what is going on at your business.

This week: five-minute routine, customer story, tip of the week. It turns each into a post idea you can edit, with images from your library.

New postPick an angle
Five-minute routineCustomer storyTip of the week
Educate

The five-minute routine

Check the plan, answer two questions, schedule.

New post
  • Awareness slotMon 09:00
Research
  • Social trendsWhat is working on LinkedIn this week
  • Web researchSources on your topic, read for you
  • Your library

The idea session: a few questions, using the research.

This is your awareness post for LinkedIn, planned for Monday 5 October at 9:00. What story or angle do you want it to carry?

Top of funnel: people who don't know you yet. What goes in it has to come from you.

Five-minute routineCustomer storyTip of the week
Most owners don't need more time for social media. They need a routine. Ours takes five minutes a day.

A few angles from what you told me. Pick one, or ask me to keep going.

TopEducateThe five-minute routineCheck the plan, answer two questions, schedule.Text
TopProvokeYou don't need more timeYou need fewer decisions.Photo
TopProveOne plan, four platformsEvery post this week came from one plan.Carousel
Step 4 · Post

Out on LinkedIn and the rest.

“Five minutes a day is enough” and the rest of the week, scheduled across Instagram, Facebook, LinkedIn and X from one calendar.

Up next
  • Five minutes a day is enoughTue 09:00Scheduled
  • What a weekly plan looks likeThu 09:00Scheduled
  • Five-minute routineFri 09:00Idea
Up next
  • Five minutes a day is enoughTue 09:00
  • What a weekly plan looks likeThu 09:00
  • Five-minute routineFri 09:00
  • Customer storySun 09:00
Inputs
  • Slot time
  • Your accounts
OctoberWeekMonth
MonTueWedThuFriSatSun
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
PostedScheduledOpen slot
Step 5 · Analyse

See what worked.

Which posts got seen, grew the following and turned into customers. That feeds straight back into next week's plan.

Inputs
  • Views
  • Likes
  • Followers
Last 30 days
8.2KTotal views
2.1KMost viewed
184Most liked
Five minutes a day is enough2.4×
Audience1,015+271 in period
Total views8.2KImpressions and plays
Most viewed2.1KviewsFive minutes a day is enough
Most liked184likesFive minutes a day is enough
AudienceFollowers gained per day across your platformsAudience
Instagram+157Facebook+57LinkedIn+37X+20

Post review

Every post against your own baseline, not an absolute number.

PostViewsEngagementPerformance
Five minutes a day is enough2.1K1842.4×
Three posts in four minutes1.3K961.6×
What a weekly plan looks like640410.9×

Be there when your customers look.

Plan and post your social media in one place, so you show up wherever they look.

No card. Everything unlocked for your first 10 days, then free forever, or £55 a month for more.

Other trades businesses

These levels are Rheos starting estimates from how these customers buy. They are not measured data. The sources behind the research are in how customers find a business in 2026.