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How customers find commercial cleaners in 2026

Offices, shops and clinics want a cleaner they will not have to chase. The person in charge searches Google or Google Maps, asks ChatGPT, reads reviews, and asks other businesses nearby who they use. Then they ask for a site visit and a quote before they sign a contract. This page shows where your customers look and what they check before they sign.

Where customers look

How much customers of commercial cleaners use each place, strongest first.

Where customers look for commercial cleaners, and how much
PlaceUseHow much customers use it
Google and AIHigh
Google MapsHigh
Directories and reviewsHigh
Word of mouthHigh
Social platformsLow
Groups and threadsLow

Explore how customers find you

How customers find a business

Pick a business to see what matters most for it.

Tap any icon to see where it gets its information.

InboundThey find you, by one of three routes
OutboundYou find them: an email, a LinkedIn message, a text. Joins at “get in touch”

1. Ask AI

Search and AI

2. Browse

Platforms, maps, directories

3. People

Groups and word of mouth

Discovery funnel

Every business, simplified

  1. 1Find you
  2. 2Check you out
  3. 3Get in touch
  4. 4Customer

Under every route: a clear website and the same name and details everywhere.

Every kind of business at a glance

Tap an industry to open it, then tap a business to draw its map above.

Matters mostNot much
1. Ask an AIAsk an AI2. BrowseBrowse3. Ask peopleAsk people
BusinessSells toGoogle and AIGoogle and AISocial platformsSocial platformsGoogle MapsGoogle MapsDirectories and reviewsDirectories and reviewsGroups and threadsGroups and threadsWord of mouthWord of mouth
Both, Public, BusinessesFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookTikTokGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
Public, BothInstagramTikTokFacebookGoogle MapsFacebookReddit
Both, Public, BusinessesFacebookXGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookGoogle MapsFacebookReddit
PublicInstagramTikTokFacebookGoogle MapsFacebookReddit
Businesses, PublicXInstagramTikTokFacebookGoogle MapsFacebookReddit
PublicInstagramYouTubeXFacebookTikTokGoogle MapsFacebookReddit

Marketing is about showing up in the right places.

Rheos helps you show up on social media and in search.

  • Social mediaInstagram, Facebook, LinkedIn and X
  • SearchGoogle, Maps and AI answers

Here's how Rheos would work for commercial cleaners

Step 1 · Brand

It learns your brand, voice and style.

Example: Brightdesk Cleaning

Office, shop and clinic cleaning across Leeds, done early or after hours. One named team per site. Clear, reliable and businesslike, without the jargon.

BDBrightdesk Cleaning@brightdeskclean
Manrope · Inter

Clear, reliable and businesslike, without the jargon.

Office managers fed up with their current cleanerShops and clinics opening a new site
Websitebrightdeskcleaning.co.uk
Handles@brightdeskclean
Brightdesk CleaningExample
Business

Brightdesk Cleaning

Office, shop and clinic cleaning across Leeds, done early or after hours. One named team per site.

Ideal customers
  • Office managers fed up with their current cleaner
  • Shops and clinics opening a new site
Voice

Clear, reliable and businesslike, without the jargon.

Style

Manrope · Inter

Read from brightdeskcleaning.co.uk and @brightdeskclean

Step 2 · Strategy

A plan to reach office managers fed up with their current cleaner.

Example: Brightdesk Cleaning

Two kinds of customer: office managers fed up with their current cleaner and shops and clinics opening a new site. It works out where each of them looks, and plans the week around them.

This weekAwareness
Mon5
Tue6
Wed7
Thu8
Fri9
Sat10
Sun11
3 of 7 made Made Planned
Strategy
Example
3of 7 this weekAwareness4/wk3/wkTop 2/4Middle 1/2Bottom 0/1
Inputs
  • Goal
  • Platforms
  • Ideal customer
  • Brand
  • Trends
  • Platform knowledge
Plan This week
This weekMon 5Tue 6Wed 7Thu 8Fri 9Sat 10Sun 11
LinkedIn1 · 2 · 1
Facebook3 · 0 · 0
Top: new peopleMiddle: weighing you upBottom: ready to buy
PhotoCarouselVideoText
Step 3 · Create

Ideas from what is going on at your business.

Example: Brightdesk Cleaning

This week: a new clinic, ready for day one, what our checklist covers and two evening slots free. It turns each into a post idea you can edit, with images from your library.

New postPick an angle
A new clinic, ready for day oneWhat our checklist coversTwo evening slots free
Prove

A new clinic, ready for day one

Builders out on Friday, patients in on Monday.

New post
  • Awareness slotMon 09:00
Research
  • Social trendsWhat is working on LinkedIn this week
  • Web researchSources on your topic, read for you
  • Your library

The idea session: a few questions, using the research.

This is your awareness post for LinkedIn, planned for Monday 5 October at 9:00. What story or angle do you want it to carry?

Top of funnel: people who don't know you yet. What goes in it has to come from you.

A new clinic, ready for day oneWhat our checklist coversTwo evening slots free
A dental clinic in Headingley opened on Monday, and we had the whole place ready by 7am.

A few angles from what you told me. Pick one, or ask me to keep going.

TopProveA new clinic, ready for day oneBuilders out on Friday, patients in on Monday.Carousel
TopEducateWhat our checklist coversThe jobs that get missed in most offices.Text
TopAnnounceTwo evening slots freeFor offices in north Leeds from December.Text
Step 4 · Post

Out on LinkedIn and the rest.

Example: Brightdesk Cleaning

“A new clinic, ready for day one” and the rest of the week, scheduled across LinkedIn and Facebook from one calendar.

Up next
  • What our checklist coversTue 09:00Scheduled
  • Two evening slots freeWed 09:00Scheduled
  • A customer question, answeredThu 09:00Draft
Up next
  • What our checklist coversTue 09:00
  • Two evening slots freeWed 09:00
  • A customer question, answeredThu 09:00
  • Behind the scenesFri 09:00
Inputs
  • Slot time
  • Your accounts
OctoberWeekMonth
MonTueWedThuFriSatSun
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
PostedScheduledOpen slot
Step 5 · Analyse

See what worked.

Example: Brightdesk Cleaning

Which posts got seen, grew the following and turned into customers. That feeds straight back into next week's plan.

Inputs
  • Views
  • Likes
  • Followers
Last 30 days
900Total views
280Most viewed
21Most liked
A new clinic, ready for day one2.2×
Audience260+11 in period
Total views900Impressions and plays
Most viewed280viewsA new clinic, ready for day one
Most liked21likesA new clinic, ready for day one
AudienceFollowers gained per day across your platformsAudience
LinkedIn+7Facebook+4

Post review

Every post against your own baseline, not an absolute number.

PostViewsEngagementPerformance
A new clinic, ready for day one280212.2×
What our checklist covers14061.1×
Two evening slots free9040.7×

Be there when your customers look.

Plan and post your social media in one place, so you show up wherever they look.

No card. Everything unlocked for your first 10 days, then free forever, or £55 a month for more.

More in trades and local services

Questions

Where do customers look for commercial cleaners?

For commercial cleaners, customers look most in Google and AI, Google Maps, directories and reviews and word of mouth. These levels are our starting estimates, based on how these customers buy.

How do customers choose commercial cleaners?

The usual steps are: find you, site visit, quote and contract. Customers of commercial cleaners mostly use LinkedIn and Facebook.

Which social media should commercial cleaners use?

Customers of commercial cleaners mostly use LinkedIn and Facebook, so start there. Rheos plans and posts to Instagram, Facebook, LinkedIn and X.

How do commercial cleaners show up when people ask ChatGPT or Google?

Our starting estimate for how much customers of commercial cleaners search Google or ask AI is high. AI answers draw on your Google Business Profile, reviews, your website, and what people say about you on social media and forums. Keeping those up to date, and saying the same things in each place, is the best start.

The levels on the map are our starting estimates, based on how these customers buy. They are not measured data. The sources behind the research are in how customers find a business in 2026.