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How customers find home cleaners in 2026

People want a cleaner they can trust in their home. They ask friends and neighbours first, then search Google or Google Maps and read reviews and directory sites. They often ask two or three for a price before they choose. This page shows where your customers look and what they check before they book.

Where customers look

How much customers of home cleaners use each place, strongest first.

Where customers look for home cleaners, and how much
PlaceUseHow much customers use it
Google and AIHigh
Google MapsHigh
Directories and reviewsHigh
Word of mouthHigh
Social platformsMedium
Groups and threadsMedium

Explore how customers find you

How customers find a business

Pick a business to see what matters most for it.

Tap any icon to see where it gets its information.

InboundThey find you, by one of three routes
OutboundYou find them: an email, a LinkedIn message, a text. Joins at “get in touch”

1. Ask AI

Search and AI

2. Browse

Platforms, maps, directories

3. People

Groups and word of mouth

Discovery funnel

Every business, simplified

  1. 1Find you
  2. 2Check you out
  3. 3Get in touch
  4. 4Customer

Under every route: a clear website and the same name and details everywhere.

Every kind of business at a glance

Tap an industry to open it, then tap a business to draw its map above.

Matters mostNot much
1. Ask an AIAsk an AI2. BrowseBrowse3. Ask peopleAsk people
BusinessSells toGoogle and AIGoogle and AISocial platformsSocial platformsGoogle MapsGoogle MapsDirectories and reviewsDirectories and reviewsGroups and threadsGroups and threadsWord of mouthWord of mouth
Both, Public, BusinessesFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookTikTokGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
Public, BothInstagramTikTokFacebookGoogle MapsFacebookReddit
Both, Public, BusinessesFacebookXGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookGoogle MapsFacebookReddit
PublicInstagramTikTokFacebookGoogle MapsFacebookReddit
Businesses, PublicXInstagramTikTokFacebookGoogle MapsFacebookReddit
PublicInstagramYouTubeXFacebookTikTokGoogle MapsFacebookReddit

Marketing is about showing up in the right places.

Rheos helps you show up on social media and in search.

  • Social mediaInstagram, Facebook, LinkedIn and X
  • SearchGoogle, Maps and AI answers

Here's how Rheos would work for home cleaners

Step 1 · Brand

It learns your brand, voice and style.

Example: Fresh Leaf Cleaning

Regular home cleans and end of tenancy cleans across Norwich. The same cleaner comes every visit. Friendly, tidy and no fuss. Talks like a neighbour who happens to clean for a living.

FLFresh Leaf Cleaning@freshleafcleaning
Poppins · Inter

Friendly, tidy and no fuss. Talks like a neighbour who happens to clean for a living.

Busy working householdsLandlords between tenants
Websitefreshleafcleaning.co.uk
Handles@freshleafcleaning
Fresh Leaf CleaningExample
Business

Fresh Leaf Cleaning

Regular home cleans and end of tenancy cleans across Norwich. The same cleaner comes every visit.

Ideal customers
  • Busy working households
  • Landlords between tenants
Voice

Friendly, tidy and no fuss. Talks like a neighbour who happens to clean for a living.

Style

Poppins · Inter

Read from freshleafcleaning.co.uk and @freshleafcleaning

Step 2 · Strategy

A plan to reach busy working households.

Example: Fresh Leaf Cleaning

Two kinds of customer: busy working households and landlords between tenants. It works out where each of them looks, and plans the week around them.

This weekAwareness
Mon5
Tue6
Wed7
Thu8
Fri9
Sat10
Sun11
3 of 7 made Made Planned
Strategy
Example
3of 7 this weekAwareness4/wk3/wkTop 2/4Middle 1/2Bottom 0/1
Inputs
  • Goal
  • Platforms
  • Ideal customer
  • Brand
  • Trends
  • Platform knowledge
Plan This week
This weekMon 5Tue 6Wed 7Thu 8Fri 9Sat 10Sun 11
Instagram1 · 2 · 1
Facebook3 · 0 · 0
Top: new peopleMiddle: weighing you upBottom: ready to buy
PhotoCarouselVideoText
Step 3 · Create

Ideas from what is going on at your business.

Example: Fresh Leaf Cleaning

This week: end of tenancy turnaround, what a deep clean covers and Tuesday slots free. It turns each into a post idea you can edit, with images from your library.

New postPick an angle
End of tenancy turnaroundWhat a deep clean coversTuesday slots free
Prove

Empty to ready in a day

Before and after, swipe to see.

New post
  • Awareness slotMon 09:00
Research
  • Social trendsWhat is working on Instagram this week
  • Web researchSources on your topic, read for you
  • Your library

The idea session: a few questions, using the research.

This is your awareness post for Instagram, planned for Monday 5 October at 9:00. What story or angle do you want it to carry?

Top of funnel: people who don't know you yet. What goes in it has to come from you.

End of tenancy turnaroundWhat a deep clean coversTuesday slots free
We turned round a rental in Heigham in one day, ready for the next tenants on Monday.

A few angles from what you told me. Pick one, or ask me to keep going.

TopProveEmpty to ready in a dayBefore and after, swipe to see.Carousel
TopEducateWhat a deep clean coversThe bits that always get missed.Text
TopAnnounceTuesday slots freeTwo mornings open for regular cleans.Photo
Step 4 · Post

Out on Instagram and the rest.

Example: Fresh Leaf Cleaning

“Empty to ready in a day” and the rest of the week, scheduled across Instagram and Facebook from one calendar.

Up next
  • What a deep clean coversTue 09:00Scheduled
  • Tuesday slots freeWed 09:00Scheduled
  • A customer question, answeredThu 09:00Draft
Up next
  • What a deep clean coversTue 09:00
  • Tuesday slots freeWed 09:00
  • A customer question, answeredThu 09:00
  • Behind the scenesFri 09:00
Inputs
  • Slot time
  • Your accounts
OctoberWeekMonth
MonTueWedThuFriSatSun
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
PostedScheduledOpen slot
Step 5 · Analyse

See what worked.

Example: Fresh Leaf Cleaning

Which posts got seen, grew the following and turned into customers. That feeds straight back into next week's plan.

Inputs
  • Views
  • Likes
  • Followers
Last 30 days
1.4KTotal views
350Most viewed
19Most liked
Empty to ready in a day2.3×
Audience230+9 in period
Total views1.4KImpressions and plays
Most viewed350viewsEmpty to ready in a day
Most liked19likesEmpty to ready in a day
AudienceFollowers gained per day across your platformsAudience
Instagram+5Facebook+4

Post review

Every post against your own baseline, not an absolute number.

PostViewsEngagementPerformance
Empty to ready in a day350192.3×
What a deep clean covers20091.4×
Tuesday slots free10030.7×

Be there when your customers look.

Plan and post your social media in one place, so you show up wherever they look.

No card. Everything unlocked for your first 10 days, then free forever, or £55 a month for more.

More in trades and local services

Questions

Where do customers look for home cleaners?

For home cleaners, customers look most in Google and AI, Google Maps, directories and reviews and word of mouth. Some also look in social platforms and groups and threads. These levels are our starting estimates, based on how these customers buy.

How do customers choose home cleaners?

The usual steps are: find you, check reviews, get a quote or book and first clean. Customers of home cleaners mostly use Facebook and Instagram.

Which social media should home cleaners use?

Customers of home cleaners mostly use Facebook and Instagram, so start there. Rheos plans and posts to Instagram, Facebook, LinkedIn and X.

How do home cleaners show up when people ask ChatGPT or Google?

Our starting estimate for how much customers of home cleaners search Google or ask AI is high. AI answers draw on your Google Business Profile, reviews, your website, and what people say about you on social media and forums. Keeping those up to date, and saying the same things in each place, is the best start.

The levels on the map are our starting estimates, based on how these customers buy. They are not measured data. The sources behind the research are in how customers find a business in 2026.