Rheos.
Log inSign up
Use cases
How customers find a business in 2026TradesHealth and beautyChildcareFood and hospitalityProfessional servicesPropertyLocal shopsOnline shopsSoftware and appsCreators and coaches
Resources
DocsNewsArticlesResearchChangelog
Rheos
PricingContact

How customers find life coaches in 2026

People choose a life coach they feel they can trust. They see you on Instagram or Facebook, follow for a while, and ask friends or groups who they would recommend. Some ask ChatGPT or Google too. Then they book a free call before they sign up. This page shows where your customers look and what they check before they book.

Where customers look

How much customers of life coaches use each place, strongest first.

Where customers look for life coaches, and how much
PlaceUseHow much customers use it
Social platformsHigh
Word of mouthHigh
Google and AIMedium
Groups and threadsMedium
Directories and reviewsLow
Google MapsNot used

Explore how customers find you

How customers find a business

Pick a business to see what matters most for it.

Tap any icon to see where it gets its information.

InboundThey find you, by one of three routes
OutboundYou find them: an email, a LinkedIn message, a text. Joins at “get in touch”

1. Ask AI

Search and AI

2. Browse

Platforms, maps, directories

3. People

Groups and word of mouth

Discovery funnel

Every business, simplified

  1. 1Find you
  2. 2Check you out
  3. 3Get in touch
  4. 4Customer

Under every route: a clear website and the same name and details everywhere.

Every kind of business at a glance

Tap an industry to open it, then tap a business to draw its map above.

Matters mostNot much
1. Ask an AIAsk an AI2. BrowseBrowse3. Ask peopleAsk people
BusinessSells toGoogle and AIGoogle and AISocial platformsSocial platformsGoogle MapsGoogle MapsDirectories and reviewsDirectories and reviewsGroups and threadsGroups and threadsWord of mouthWord of mouth
Both, Public, BusinessesFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookTikTokGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
Public, BothInstagramTikTokFacebookGoogle MapsFacebookReddit
Both, Public, BusinessesFacebookXGoogle MapsFacebookReddit
PublicFacebookInstagramGoogle MapsFacebookReddit
PublicInstagramFacebookGoogle MapsFacebookReddit
PublicInstagramTikTokFacebookGoogle MapsFacebookReddit
Businesses, PublicXInstagramTikTokFacebookGoogle MapsFacebookReddit
PublicInstagramYouTubeXFacebookTikTokGoogle MapsFacebookReddit

Marketing is about showing up in the right places.

Rheos helps you show up on social media and in search.

  • Social mediaInstagram, Facebook, LinkedIn and X
  • SearchGoogle, Maps and AI answers

Here's how Rheos would work for life coaches

Step 1 · Brand

It learns your brand, voice and style.

Example: Meadow Path Coaching

Online life coaching from Bath for people working out what comes next, at work or at home. One to one, or in a small group. Warm, unhurried and encouraging. No pressure and no promises.

MPMeadow Path Coaching@meadowpath
Cormorant Garamond · Nunito Sans

Warm, unhurried and encouraging. No pressure and no promises.

People at a crossroads in work or life
Websitemeadowpathcoaching.co.uk
Handles@meadowpath
Meadow Path CoachingExample
Business

Meadow Path Coaching

Online life coaching from Bath for people working out what comes next, at work or at home. One to one, or in a small group.

Ideal customer
  • People at a crossroads in work or life
Voice

Warm, unhurried and encouraging. No pressure and no promises.

Style

Cormorant Garamond · Nunito Sans

Read from meadowpathcoaching.co.uk and @meadowpath

Step 2 · Strategy

A plan to reach people at a crossroads in work or life.

Example: Meadow Path Coaching

It works out where they look, and plans the week around them.

This weekAwareness
Mon5
Tue6
Wed7
Thu8
Fri9
Sat10
Sun11
3 of 7 made Made Planned
Strategy
Example
3of 7 this weekAwareness4/wk3/wkTop 2/4Middle 1/2Bottom 0/1
Inputs
  • Goal
  • Platforms
  • Ideal customer
  • Brand
  • Trends
  • Platform knowledge
Plan This week
This weekMon 5Tue 6Wed 7Thu 8Fri 9Sat 10Sun 11
Instagram1 · 2 · 1
Facebook3 · 0 · 0
Top: new peopleMiddle: weighing you upBottom: ready to buy
PhotoCarouselVideoText
Step 3 · Create

Ideas from what is going on at your business.

Example: Meadow Path Coaching

This week: Sunday check-in group, small habits for autumn and new six-week group opens. It turns each into a post idea you can edit, with images from your library.

New postPick an angle
Sunday check-in groupSmall habits for autumnNew six-week group opens
Connect

Five weeks of Sunday check-ins

Tea in hand, half an hour, no agenda.

New post
  • Awareness slotMon 09:00
Research
  • Social trendsWhat is working on Instagram this week
  • Web researchSources on your topic, read for you
  • Your library

The idea session: a few questions, using the research.

This is your awareness post for Instagram, planned for Monday 5 October at 9:00. What story or angle do you want it to carry?

Top of funnel: people who don't know you yet. What goes in it has to come from you.

Sunday check-in groupSmall habits for autumnNew six-week group opens
Our Sunday check-in group is five weeks in, and people have started bringing their own tea to the call.

A few angles from what you told me. Pick one, or ask me to keep going.

TopConnectFive weeks of Sunday check-insTea in hand, half an hour, no agenda.Photo
TopEducateSmall habits for autumnPick one, make it tiny, tie it to something you already do.Carousel
TopAnnounceNew six-week group opensStarts in November. A few places left.Photo
Step 4 · Post

Out on Instagram and the rest.

Example: Meadow Path Coaching

“Five weeks of Sunday check-ins” and the rest of the week, scheduled across Instagram and Facebook from one calendar.

Up next
  • Small habits for autumnTue 09:00Scheduled
  • New six-week group opensWed 09:00Scheduled
  • A customer question, answeredThu 09:00Draft
Up next
  • Small habits for autumnTue 09:00
  • New six-week group opensWed 09:00
  • A customer question, answeredThu 09:00
  • Behind the scenesFri 09:00
Inputs
  • Slot time
  • Your accounts
OctoberWeekMonth
MonTueWedThuFriSatSun
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
PostedScheduledOpen slot
Step 5 · Analyse

See what worked.

Example: Meadow Path Coaching

Which posts got seen, grew the following and turned into customers. That feeds straight back into next week's plan.

Inputs
  • Views
  • Likes
  • Followers
Last 30 days
850Total views
200Most viewed
23Most liked
Small habits for autumn2.3×
Audience420+17 in period
Total views850Impressions and plays
Most viewed200viewsSmall habits for autumn
Most liked23likesSmall habits for autumn
AudienceFollowers gained per day across your platformsAudience
Instagram+10Facebook+7

Post review

Every post against your own baseline, not an absolute number.

PostViewsEngagementPerformance
Small habits for autumn200232.3×
Five weeks of Sunday check-ins8041.2×
New six-week group opens7060.9×

Be there when your customers look.

Plan and post your social media in one place, so you show up wherever they look.

No card. Everything unlocked for your first 10 days, then free forever, or £55 a month for more.

More in creators and coaches

Questions

Where do customers look for life coaches?

For life coaches, customers look most in social platforms and word of mouth. Some also look in Google and AI and groups and threads. These levels are our starting estimates, based on how these customers buy.

How do customers choose life coaches?

The usual steps are: see you, follow your posts, free call and sign up. Customers of life coaches mostly use Facebook and Instagram.

Which social media should life coaches use?

Customers of life coaches mostly use Facebook and Instagram, so start there. Rheos plans and posts to Instagram, Facebook, LinkedIn and X.

How do life coaches show up when people ask ChatGPT or Google?

Our starting estimate for how much customers of life coaches search Google or ask AI is medium. AI answers draw on reviews, your website, and what people say about you on social media and forums. Keeping those up to date, and saying the same things in each place, is the best start.

The levels on the map are our starting estimates, based on how these customers buy. They are not measured data. The sources behind the research are in how customers find a business in 2026.