Compare
Rheos compared with other social media tools
Customers find a business in four places: social media, search, ads and what people say about you. Most tools are built for social media first. This table shows which cover which, and where Rheos is the better fit for a small business.
Which tool covers what
| Tool | Price | Social media | Search | Ads | Social listening | Pick it if |
|---|---|---|---|---|---|---|
 Rheos | Free, then £55 a month | Yes, plan from your goal, unlimited images on paid plans    | Beta, how people find you in search | Coming soon | Yes, competitor tracking. More listening coming soon | You want to get ahead and be visible where your customers lookGet started free |
 Hootsuite | From £89 a user a month, billed yearly | Yes    +2 | AI answer tracking, as an add-on | Yes | Yes, Quick Search on every plan (7 days of history, 30 days from Professional). Full listening on Enterprise, price on request | You're a team that needs an inbox and listening, with approvals from Advanced |
 Buffer | Free, then from about £3.76 a channel a month, billed yearly ($5) | Yes+4 | No | No | No | You write your own posts and want a low-cost queue for a few channels |
 Sprout Social | From about £59 a seat a month, billed yearly ($79) | Yes+4 | No | Boost Facebook and Instagram posts from Standard. Paid reports on Professional | Keyword monitoring on Standard, competitor reports on Professional. Full listening is a paid add-on | You're a team that needs an inbox, approvals and reports, with listening as a paid add-on |
 Later | Free, then from about £14 a month, billed yearly ($18.75) | Yes, no X | SEO title and description for its link in bio page, paid plans | Meta ads analytics, Scale plan | Scale plan | You plan an Instagram grid and want link in bio |
 Metricool | Free, then from about £13 a month, billed yearly (€16) | Yes, LinkedIn on paid plans, X as a paid add-on+3 | Website analytics and Google Business Profile search stats | Yes | Yes, competitor tracking (up to 100 on paid plans) and a hashtag tracker paid by the day | You want deep analytics and many brands cheaply |
 Meta Business Suite | Free | Facebook and Instagram, plus cross-posting to Threads on desktop | No | Yes | Competitor benchmarking | You only post to Facebook and Instagram |
 Canva | Free, then Pro from £100 a year for one person | Yes on paid plans: scheduling from your designs, with basic post stats+2 | Basic SEO for Canva websites | Yes, Canva Grow | No | You design every post yourself and want it in one tool |
Entry price on each company's own pages, monthly or billed yearly as the company shows it, checked 25 to 31 Oct 2026. Where a company publishes another currency, it's converted at the 28 Oct 2026 rate (ECB) and marked "about", with the published price in brackets. Prices show in your currency where we can tell it from your time zone; switch with £, $ or € above the table. Rheos prices include VAT. Other prices are shown as each company publishes them, usually before VAT or sales tax. "No" means the feature isn't on that company's own pages.
Do you write your own posts?
If yes and you only need a queue for a few channels, Buffer's paid plans cost less. If deciding what to post is the hard part, start with Rheos.
Is there a team replying to messages?
If several people share an inbox, look at Hootsuite or Sprout Social.
Where do your customers look?
Instagram, Facebook, LinkedIn and X, plus search: Rheos. Mainly TikTok or YouTube Shorts: Later, Buffer or Metricool for now.
Sources
Each company's own pricing, plan and feature pages, read 25 to 31 Oct 2026: hootsuite.com/plans, buffer.com/pricing, sproutsocial.com/pricing, later.com/pricing, metricool.com/pricing, business.facebook.com and canva.com/pricing, and the pricing page of each tool you add to the table. Exchange rates: European Central Bank reference rates, 28 Oct 2026.
Be visible where your customers look
Your week planned from your goal, posts and images in your brand, and how people find you in search. Start free; Business is £55 a month including VAT.