Text Posts

Text posts are the simplest content type in Rheos and one of the most effective. A well-written caption can drive engagement, start conversations, and build your brand personality. Text posts are available on all plans and do not use any credits.

When to use text posts

Text posts work best for:

• Quick updates and announcements.
• Asking your audience a question.
• Sharing tips, advice, or industry insights.
• Personal stories that humanise your brand.
• Calls to action that do not need a visual.

Creating a text post

1. Go to Create and select Text Post.
2. Enter a brief description of what you want to say. For example: "Share a Monday motivation tip for freelancers."
3. Rheos generates multiple caption options using your brand's tone of voice.
4. Pick the option you like best, or ask for more variations.

AI caption generation and your profile

Rheos uses your profile settings to shape every caption it writes. Your tone of voice, target audience, and key themes all influence the output. If you have set your tone to "friendly but professional," your captions will sound different from someone who has set theirs to "bold and direct."

This means the more complete your profile, the better your generated captions will be from the start.

Choosing your post length

Rheos lets you choose between different post lengths:

• Short -- One to two sentences. Punchy and to the point. Great for quick announcements or bold statements.
• Medium -- A short paragraph. Enough space to make a point and include a call to action.
• Long -- Multiple paragraphs. Ideal for storytelling, detailed tips, or thought leadership pieces.

The right length depends on your platform and audience. Instagram captions tend to perform well at short to medium length. LinkedIn audiences are more receptive to longer, detailed posts.

Platform-specific formatting

Rheos adapts your text for each platform when you publish:

• LinkedIn -- Supports longer-form content with line breaks. Rheos formats your post for readability on the LinkedIn feed.
• Instagram -- Captions appear below your profile name. Rheos keeps the first line punchy since that is what people see before tapping "more."

If you are publishing to both platforms at once, Rheos can adjust the formatting for each one automatically.

Hashtags

Rheos automatically suggests relevant hashtags based on your post topic and industry. You can:

• Accept the suggestions as they are.
• Remove hashtags you do not want by clicking the X next to each one.
• Add your own by typing in the hashtag field.

A good rule of thumb is 3 to 5 hashtags for LinkedIn and up to 15 for Instagram. Rheos adjusts its suggestions based on which platforms you are posting to.

Editing and revising your caption

After selecting a generated caption, you have several ways to refine it:

• Edit directly -- Click anywhere in the text to make changes manually.
• Rewrite -- Use the Rewrite button to ask the AI to adjust the tone, shorten the text, or emphasise a different angle.
• Paste your own text -- Copy and paste your own writing if you prefer to write manually. Rheos can still refine it to match your brand tone if you ask.

You can go back and forth between editing and AI rewrites as many times as you need. There is no limit on revisions.

Credits and pricing

Text posts do not use any credits. You can create, edit, and publish as many text posts as your plan's weekly post limit allows. This makes text posts a great way to stay active on social media without using up your credit allowance.

• Free -- 2 posts per week.
• Personal -- 5 posts per week.
• Business -- 20 posts per week.
• Team -- Unlimited posts.

Tips for better text posts

• Start with a hook. The first line is what people see before they tap "read more." Make it count.
• Include a call to action. Tell your audience what to do next: comment, share, visit your website, or save the post.
• Be conversational. Social media rewards posts that sound like a person, not a press release.
• Test different lengths. Try a mix of short and long posts to see what resonates with your audience.

Next steps

Ready to add visuals? Learn about Images and Carousels or jump to Scheduling and Publishing.

Frequently Asked Questions

Can Rheos write social media captions for me?

Yes, Rheos generates complete captions in your brand's tone of voice. Describe your topic in a sentence or two, and Rheos produces multiple caption options with relevant hashtags. You can edit the results or ask the AI to rewrite in a different style.

Do text posts cost credits?

No, text posts do not use any credits. You can create and publish text posts on any plan, including the Free plan, without spending credits. Only image generation uses credits.

Does Rheos suggest hashtags automatically?

Yes, Rheos automatically suggests relevant hashtags based on your post topic, industry, and target platform. It adjusts the number of hashtags depending on whether you are posting to Instagram or LinkedIn, and you can add or remove individual hashtags before publishing.

Can I control the length of posts Rheos creates?

Yes, Rheos lets you choose between short, medium, and long post lengths. Short posts are one to two sentences, medium posts are a short paragraph, and long posts span multiple paragraphs for detailed storytelling or thought leadership content.