How Rheos Analyses Your Website for AI-Powered Content Creation

Step 1: Connect Your Website

You give Rheos your website URL. It reads your site and pulls out three things:

• Your business identity — your company name, what you do, who your customers are, your mission, and what you sell.
• Your brand kit — your colours, fonts, and logos.
• A content strategy — suggested target audiences, your brand voice, and content themes to post about.

You can review and edit all of this. It's a starting point based on what's already on your site.

Step 2: Create Content

Once your brand is set up, you create content by writing a short prompt — something like "write a post about our new product launch". Rheos uses everything it knows about your brand to make sure the output matches your voice by default.

You can create:

• Text posts — social captions, LinkedIn posts, short-form copy.
• Images — branded graphics with your colours and logo.
• Carousels — multi-image posts for Instagram, LinkedIn, etc.
• Videos — full video content with scenes, text, and motion.
• Articles and documents — longer form content like blog posts or guides.

Step 3: Edit

Every content type has its own editor:

• Text and articles use Canvas Mode — a clean writing view where you can comment on sections and the AI reworks just those parts.
• Images let you edit the text, move logos and components around, and adjust the layout.
• Videos have a full editor with a timeline, plus an AI chat where you can describe changes (e.g. "make the intro shorter") instead of editing manually.
• Documents also use Canvas Mode.

Step 4: Publish

Pick which channels to post to — Instagram, LinkedIn, Facebook, and more. Publish straight away or schedule it for later. You can send the same content to multiple channels at once. For more on how AI search engines now cite social-media content, see our research on social media as a primary citation source in AI search.

Related reading

• How to organise brand assets and media files
• How to maintain brand consistency across social media platforms
• How to create a brand style guide for social media (free template)
• Rheos vs Buffer — honest comparison for small businesses
• Rheos Content Creation features →