Archive
Every article and research piece we've published, indexed by year.
- Articles
- 10
- Research
- 2
- Total
- 12
2026
12 entries
Research · 2026How people find your business
Information discovery has changed. People now find a business by asking an AI, browsing a platform, or asking other people, and each route draws on different sources. An interactive map of all three.
- Article · 2026
Can Claude Schedule Instagram Posts? Yes, Once It's Connected
Claude can't post to Instagram on its own. Connect a publishing tool through MCP and it can schedule posts, carousels and Reels. The three ways to connect it, and what each one asks of you.
Article · 2026You Can Make a Video with Claude Now. Here's How to Post It
Claude Code can write and render a finished video. It can't post one to Instagram, Facebook, LinkedIn or X on its own. The three ways to get it posted, and how to go from render to scheduled post with Claude still in the loop.
- Article · 2026
Buffer or Later? Which Scheduler to Pick in 2026
Buffer or Later: pick Buffer if you post to X or want a free plan, pick Later if Instagram is your main channel. Later dropped X in August 2025.
Article · 2026Buffer, Later or AI? Best Social Media Tools for UK Small Businesses (2026)
Buffer or Later? Buffer suits a free queue across platforms, Later suits Instagram planning. Rheos drafts on-brand posts and schedules them for £55 a month inc. VAT.
Article · 2026ChatGPT Can Make Your Social Media Images Now. Here's What to Do Next.
ChatGPT's new image model makes social media-ready graphics from a sentence. The tricky part is getting them onto Instagram, LinkedIn, TikTok and the rest — here's a simple workflow.
Article · 2026How to Publish Social Media Posts from Inside ChatGPT and Claude
MCP turns ChatGPT and Claude into publishing tools. Here is what that actually means for small business owners — and what is still rough about it.
Article · 2026Social Media APIs in 2026: Why Distribution Is Still the Hard Problem
Creating content got 1000x easier. Distributing it across Instagram, LinkedIn, TikTok, X, and YouTube did not. A builder's tour of where every platform API breaks down — and where MCP and AI agents actually help.
Research · 2026Organic vs Paid Social Media in 2026: The New Rules
Every major platform changed its algorithm in 2025 or 2026. Meta then launched an AI ad manager. Here is what actually works on each platform now, and how SMEs should mix organic and paid.
Article · 2026How to Post to LinkedIn and Instagram from Claude
A practical guide to publishing social media posts directly from Claude Desktop using MCP — and why the brand voice layer is the part that actually matters.
Article · 2026Best Social Media Scheduler for Small Business in the UK (2026): 5 Compared
The best social media scheduler for a small business: Buffer for a free queue, Later for Instagram, Metricool for reports, Rheos to draft and schedule posts for £55 a month.
Article · 2026Social Media Analytics Tools That Show Engagement Trends (2026 Guide)
Which analytics tools actually help small businesses spot engagement trends — not just dump numbers. Comparison of Metricool, Sprout Social, native platform analytics, Buffer, and Rheos from an SME perspective.