Articles
Plain guides to running social media for a small business, written by the people building Rheos.
PlatformsInstagram Features: its answer to YouTube, and what it means for small businesses
Instagram Features: widescreen videos of up to 90 minutes, opened from a Reel. A test in Brazil and the US, not in the UK yet. Checked 28 Oct 2026.
Archie Roberts · Updated 28 October 2026- AI workflowsPlatforms
Can Claude Schedule Instagram Posts? Yes, Once It's Connected
Claude can't post to Instagram on its own. Connect a publishing tool through MCP and it can schedule posts and Reels. The three ways to connect it, and what each one asks of you.
Updated 26 October 2026 
AI workflowsYou Can Make a Video with Claude Now. Here's How to Post It
Claude Code can write and render a finished video. It can't post one to Instagram, Facebook, LinkedIn or X on its own. The three ways to get it posted, and how to go from render to scheduled post with Claude still in the loop.
28 September 2026- Tools compared
Buffer or Later? Which Scheduler to Pick in 2026
Buffer or Later: pick Buffer if you post to X or want a free plan, pick Later if Instagram is your main channel. Later dropped X in August 2025.
Updated 22 October 2026 
Tools comparedBuffer, Later or AI? Best Social Media Tools for UK Small Businesses (2026)
Buffer or Later? Buffer suits a free queue across platforms, Later suits Instagram planning. Rheos drafts on-brand posts and schedules them for £55 a month inc. VAT.
Updated 22 October 2026
AI workflowsChatGPT Can Make Your Social Media Images Now. Here's What to Do Next.
ChatGPT's new image model makes social media-ready graphics from a sentence. The tricky part is getting them onto Instagram, LinkedIn, TikTok and the rest. Here's a simple workflow.
1 May 2026
AI workflowsHow to Publish Social Media Posts from Inside ChatGPT and Claude
MCP turns ChatGPT and Claude into publishing tools. Here is what that actually means for small business owners, and what is still rough about it.
Updated 26 October 2026
Building RheosSocial Media APIs in 2026: Why Distribution Is Still the Hard Problem
Creating content got 1000x easier. Distributing it across Instagram, LinkedIn, TikTok, X, and YouTube did not. A builder's tour of where every platform API breaks down, and where MCP and AI agents actually help.
29 April 2026
AI workflowsPlatformsHow to Post to LinkedIn and Instagram from Claude
A practical guide to publishing social media posts from Claude using MCP, and why the brand voice layer is the part that actually matters.
Updated 26 October 2026
Tools comparedBest Social Media Scheduler for Small Business in the UK (2026): 5 Compared
The best social media scheduler for a small business: Buffer for a free queue, Later for Instagram, Metricool for reports, Rheos to draft and schedule posts for £55 a month.
Updated 22 October 2026
AnalyticsSocial Media Analytics Tools That Show Engagement Trends (2026 Guide)
Which analytics tools actually help small businesses spot engagement trends, not just dump numbers. Comparison of Metricool, Sprout Social, native platform analytics, Buffer, and Rheos from an SME perspective.
10 March 2026