CCC Training
Practitioner-led project finance training. Five years of advanced courses for lawyers, bankers, and financiers — now reaching their network through on-brand LinkedIn content built in minutes.
“We thought we'd only post once a month. Rheos makes it so easy, we now post every week.”
The story
Five years of expertise, finally posted at the right cadence
CCC Training is a UK-based professional training firm specialising in advanced project finance, structured finance, and financial modelling. The premise is simple: practitioners creating courses for practitioners — content built by people who actually closed the deals, not academic lecturers reading off generic case studies.
The audience is senior. Lawyers, bankers, finance directors at infrastructure funds and sovereign wealth desks. The team runs sessions across the UK, mainland Europe, and the Middle East. The credibility is there. The audience is there. The bottleneck has always been content — turning five years of deep technical material into LinkedIn posts the team has time to actually write.
Before Rheos, posting was sporadic. Whoever could carve out an hour wrote a post; everyone else got back to delivery. The team has rich raw material — training-room photography from international sessions, a strong brand palette, real subject expertise — but turning it into consistent on-brand social posts was a job nobody owned.
With Rheos, the workflow is now: type a thumbnail idea, pick a hook angle from the four Rheos suggests, regenerate visuals using actual training-room photos, and ship to the company LinkedIn page. Posts go out with the right palette, the right tone, and the photography that actually represents the business.
The brand stays consistent. The voice stays theirs. And five years of expertise finally has a content engine behind it.
Practitioner-led training
Five years of advanced project finance courses, taught by senior practitioners, not academic lecturers.
Hook-driven angles
Four angles for every idea — announce, sell, prove, provoke — turning a single seed thought into multiple post variants.
Senior B2B audience
Lawyers, bankers, infrastructure financiers across the UK, Europe, and the Middle East — reached through company and personal LinkedIn.
Run your social like CCC Training
Free plan, no credit card. Turn deep expertise into on-brand LinkedIn posts in minutes — without losing your voice.