AB Components

The story

From an hour per post to a daily show campaign

AB Components is a family-run UK distributor of industrial filtration — Nordfab ducting, Donaldson, Mann+Hummel, and around 150 other brands across roughly twelve thousand SKUs. They sell to manufacturers, fabricators, and engineering shops, mostly through long-standing relationships and trade shows.

Before Rheos, social posts came together in fits and starts. The team member who looks after content would sit with a few photos and write something up by hand. The output was fine, but it took the better part of an hour per post — so it never happened on a regular cadence.

MACH 2026 — the UK’s biggest manufacturing trade show — changed that. The team set themselves a target: a fresh post every day of the show. Photos from the stand, behind-the-scenes shots, supplier features. With Rheos, each one was drafted in ten to fifteen minutes from the morning’s photos and a short prompt. Captions auto-generated. Visuals were branded. Scheduling went straight to LinkedIn.

One post hit 371 impressions — driven in part by suppliers like Donaldson resharing it because the imagery was on-brand for them too. Multiple posts cleared 16+ engagements, strong for a B2B feed in a niche category.

The team also fed a product datasheet into Rheos and got back a clean educational post on ball-joint geometry — pulled directly from the technical content, formatted for social, ready to schedule. The kind of post that would have taken an hour with Canva and copywriting.