How Rheos works
A complete overview of the platform, available on web and mobile, from brand identity to AI-powered content creation and multi-platform publishing.
Part 1
Identity & Brands
Everything Rheos generates is grounded in a business's identity: who they are, how they look, and what they sound like. This is the foundation that makes AI-generated content feel genuinely on-brand.
Pricing
Three-tier freemium model. Every user starts on Free with full platform access.
All tiers include the same five platforms (LinkedIn, Instagram, Facebook, X, Threads), the full formula system, and AI-powered generation.
Free
£0
- 5 posts/week
- 1 business brand
Business
£35/mo
- 20 posts/week
- 1 business brand
Team
£95/mo
- 50 posts/week
- 3 business brands
- 5 team seats
Brand Architecture
Rheos uses a multi-brand model. Each organisation can have multiple business brands and each user has a personal brand.
Organisation
Brand: business_abc123 : "ACME Corp"
Brand: business_def456 : "ACME Ventures" Team tier
Brand: personal_user789 : "Jane Smith"
Brand Selector
A dropdown in the dashboard header lets users switch between brands. Switching brands changes the entire context. Identity, styling, social accounts, and content library all scope to the selected brand.
Personal Brand
Every user has a personal brand alongside business brands. Personal voice can override or blend with the business identity, because thought-leadership content sounds different from corporate content.
The Identity System
Each brand has three identity layers that together form the complete picture of who a business is.
Business Identity
Structured fields + freeform document + brand styling
Rheos
MarTech
rheos.app
London, UK
Brand Styling
Inter
Headings + Body
Sources
Rheos Brand Identity
Company Overview
Rheos is an AI-powered social media platform designed for SMEs. We believe small businesses don't lack creativity. They lack time.
Products & Services
AI content creation, multi-platform publishing, brand identity management, visual asset generation...
Target Market
UK SMEs with 1-50 employees who need consistent social media presence but lack dedicated marketing staff.
1. Business Identity
The factual foundation: who you are and what you do
Details
Company name, website, phone, founded year, company size, industry, location
Core
Mission statement, description, core values, products & services, customer base
Market
Key differentiators, competitors, industry research
2. Brand Styling
The visual identity: how you look
When Rheos creates visual content, it uses your exact colours, fonts, and logos automatically. Every image and carousel matches your brand.
Temporary style override. Apply a one-off palette for a single post or campaign without changing the brand.
3. Content Strategy
The voice and direction: how you communicate
Target Audiences
Named segments with descriptions
Brand Voice
Tone descriptors (e.g. professional but approachable)
Content Themes
Recurring topics with icons (aim for ~4)
Platform Guidance
Per-platform rules for tone and format
Sources & the Freeform Document
Each identity layer is backed by a freeform markdown document, a single editable source of truth that the AI reads when generating content. Three types of source feed into it:
Website
Rheos scrapes your website and extracts key information automatically.
AI Import
AI analyses your inputs and generates structured identity content.
Documents
Upload brand guides, strategy docs, or any reference material.
All three source types merge into a single freeform markdown document per layer. You can edit it directly, ask the AI to update it, or re-import from sources at any time. The document is versioned. Every change is tracked.
How Identity Powers Generation
When you generate content, Rheos automatically feeds your brand identity to the AI. You control exactly which sections are included via toggles.
What the AI Knows About You
Business: name, mission, description, offerings
Strategy: audiences, voice, themes, platform guidance
Styling: colours, fonts, logos (for visual content)
Formula: your selected intent, hook, and CTA
Platform rules: character limits, aspect ratios
This means every piece of content is simultaneously on-brand, strategically structured, and tailored to each platform, without you having to repeat yourself.
Part 2
The Formula
Every piece of content follows a structured formula. Instead of starting from a blank page, you make a few strategic choices and the AI handles the rest.
Interactive · Build a formula
Hook, Structure & CTA
After choosing your intent, you pick how to open the post, how to structure it, and what action you want the audience to take.
Example Hooks
Structure by Content Type
Text Length: one-liner, short, medium, long
Image Style: creative, simple
Carousel Layout: point-per-slide, step-by-step, problem-solution...
Video Format: tutorial, testimonial, product-demo, listicle...
Pillars
Pillars are your content board, like Trello columns for your social media strategy. Each pillar is a recurring content theme with its own formula settings, so you can stay consistent without starting from scratch every time.
Broad
“Provoke”
Just the goal is set. Rheos has full creative freedom on format and approach.
Focused
“Educational Carousels”
Format and goal are set. Rheos suggests the opening, structure, and call to action.
Locked
“Bold Claim Image”
Everything is defined. Rheos generates variations within this exact recipe.
Pillars keep you consistent
When you create content from a pillar, the AI stays within the pillar's creative direction. You can always override individual settings or create without a pillar for full freedom.
Part 3
Content Creation
A single adaptive page, not a step-by-step wizard. The interface adapts based on what's known.
Set Up
Configure the post before you start writing. These settings shape what the AI generates.
Content type
Text, Image, Carousel, or Video
Pillar
Optional, locks in a creative direction
Length & source
Short or long? Your photos or AI-generated?
Create
Describe your idea, pick from AI-generated directions, refine, and generate.
Describe
Tell Rheos what you want to post about
5 ideas
Rheos suggests 5 creative approaches
Fine-tune
Adjust the formula before generating
Generate
Content created, ready to edit and publish
Text
Rheos generates 5 creative directions for your topic, each with a different angle and structure. Pick one, fine-tune, and generate. Then refine with the AI prompt bar, comments, and version history, all in the same editor.
AI prompt bar
Type a prompt and the AI edits the text directly
Diff review
See before/after before accepting changes
Comments
Section-anchored, threaded, AI-integrated
Version history
Auto-saved snapshots, restore any version
Example: 5 directions for “sleep habits”
“5 sleep habits that changed everything”
EducateList Tease“Everything you know about sleep is wrong”
ProvokeBold Claim“I used to sleep 4 hours a night...”
ConnectStory“73% of people get this wrong about sleep”
ProveData/Insight“How to fix your sleep in 3 steps”
EducateHow-toImage Generation
The Image Studio opens inline when your post needs visuals. Describe what you want, attach reference images or logos, and Rheos generates on-brand visuals using your colour palette and styling.
No visuals yet. Try generating some below!
Brand-Aware
Every image uses your brand colours, fonts, and logos automatically.
Reference Assets
Upload inspiration images or logos. They're composited into the output.
Rheos is designed around a mobile-ready workflow. Business owners can capture photos, draft ideas, and create branded posts on the go. The same formula system, identity context, and publishing pipeline are built to work across web and mobile.
Part 4
Publishing
Publish to five platforms from one place, with platform-aware generation and per-platform text editing.
5 Platforms Supported
Each platform has registered constraints, including character limits, content types, aspect ratios, and quirks. TikTok, YouTube Shorts, and video publishing are on the roadmap.
| Platform | Text | Image | Carousel | Video | Char limit |
|---|---|---|---|---|---|
| ✓ | ✓ | ✓ | – | 3,000 | |
| ✓ | ✓ | ✓ | – | 2,200 | |
| ✓ | ✓ | ✓ | – | 63,206 | |
| X (Twitter) | ✓ | ✓ | ✓ | – | 280 |
| Threads | ✓ | ✓ | ✓ | – | 500 |
When multiple platforms are selected, Rheos shows the intersection of supported content types. The text editor enforces the tightest character limit. Visual generation respects the strictest aspect ratio requirements.
Post Lifecycle
- Saved automatically.
- Edit freely.
- Pick a date & time.
- Queue managed per-platform.
- Rheos posts to each platform
- in sequence.
- Live.
- Per-platform links and analytics tracked.
- Saved automatically.
- Edit freely.
- Pick a date & time.
- Queue managed per-platform.
- Rheos posts to each platform
- in sequence.
- Live.
- Per-platform links and analytics tracked.
Per-Platform Text
A LinkedIn post might be 2,000 characters with paragraph breaks, while the same post's X version is a punchy 280-character summary. Edit each independently or sync.
Schedule Ahead
Schedule posts for the future or publish immediately. Plan your content calendar and let Rheos handle the rest.
Part 5
Coming SoonMCP & API
Rheos exposes a Model Context Protocol (MCP) server, letting AI assistants like Claude interact with the platform directly. Create posts, manage brands, publish content, and pull analytics without opening the dashboard.
How It Works
- Connect Rheos as an MCP server to any compatible AI assistant
- The AI can create posts, generate visuals, manage identity, and publish, using the same formula system and brand context as the dashboard
- Business and Team tiers only. Free tier excluded.
Available Tools
Content
Create posts, brainstorm ideas, generate text with formula control
Visuals
Generate images, manage the library, upload assets
Identity
Read and update brand identity, styling, and strategy
Publishing
Publish to platforms, schedule posts, check status
Analytics
Pull post performance, engagement metrics, and insights
Brands
Switch brands, list brands, read brand settings
Ask AI about Rheos
Copy the prompt below and paste it into your preferred AI assistant to ask questions about how Rheos works.
I'm going to ask you questions about Rheos, an AI-powered social media platform for SMEs. Here's what you need to know: Rheos helps businesses create on-brand social media content (text, images, and carousels) and publish to LinkedIn, Instagram, Facebook, X, and Threads from one dashboard. Platform access is not a tier differentiator. All plans get all five. TikTok, YouTube Shorts, and video creation are on the roadmap. Key features: - Brand Identity System: structured fields + freeform markdown document, built from 3 sources (website scrape, AI import, documents) - Formula Tree: Intent (8 types) → Hook (35+) → Structure → CTA — guides every piece of content - AI Prompt Bar: type a prompt and the AI edits the post directly, with diff review - Image Studio: describe a vision, attach logos/references, AI generates on-brand visuals - Multi-platform publishing with per-platform text editing and scheduling - Comments, version history, and brand-scoped content library - 3 tiers: Free (£0, 5 posts/wk), Business (£35/mo, 20 posts/wk), Team (£95/mo, 50 posts/wk, 5 seats) For the full technical handbook, visit: https://rheos.app/handbook Please answer my questions about Rheos based on this context.
Rheos Handbook · April 2026