Create and schedule, not just measure.
Metricool shows you how your posts performed. Rheos creates the posts, publishes them, and shows you what worked — all in one tool.
TL;DR
- Metricool is a strong analytics + scheduling tool, particularly for ads reporting.
- Rheos is a content platform first — it creates on-brand text, images, and carousels (video coming soon) before scheduling them.
- If you already create content elsewhere and need powerful reporting, Metricool is great.
- If you want content creation AND scheduling in one place, Rheos is simpler.
Why small businesses are switching from Metricool
Content creation, not just measurement
Metricool measures your posts and now drafts the text with AI. Rheos goes further — it generates full images and carousels on-brand (AI video coming) too. If creating visual content is your bottleneck, Rheos solves it; Metricool doesn't.
AI trained on your brand
Rheos reads your website and learns your tone, colours, audience. Metricool's AI drafts posts and adjusts tone per platform, but doesn't learn your brand from your website.
Simpler for SMEs
Metricool's dashboard is analytics-heavy — great for data-savvy marketers, overkill for busy founders. Rheos is designed around 'create → schedule → ship' in as few clicks as possible.
Similar price, different focus
Both are affordable. Metricool Starter is ~€16/mo (annual) or ~€20/mo monthly; Advanced is ~€43-54/mo depending on billing. Rheos Business is £35/mo — comparable price but Rheos includes full creative AI (images and carousels; video coming) which Metricool does not.
Platform coverage at a glance
Rheos publishes to all 10 platforms on every plan. Here's what Metricool covers — and what it doesn't.
Rheos
All 10 platformsMetricool
9 of 10 supportedBoth tools cover the major platforms. Rheos adds Mastodon; Metricool adds Google Business Profile and Twitch. Similar platform coverage — pick based on content creation vs analytics depth.
Plus: only Rheos has this
The first MCP server for social media.
Rheos ships with an MCP (Model Context Protocol) server plus a full REST API. Draft posts directly from Claude, ChatGPT, Gemini, or Cursor — the AI reads your brand context, formulas, and scheduled calendar, then writes and queues the post in Rheos. Metricool doesn't offer this.
Available on Business and Team plans. Free to set up. Works with any MCP-compatible AI client.
Learn about the Rheos MCP serverRheos vs Metricool: feature by feature
Both tools do scheduling. Here's every other feature side by side.
| Feature | Rheos | Metricool |
|---|---|---|
| AI content generation | Brand-aware text, images, and carousels (video coming) | Full AI text posts; no image, carousel, or video generation |
| Learns your brand voice | Yes — scrapes website | No — tone customisation only |
| Image / carousel creation | Yes, built in (AI video coming) | No — integrates with Canva/Adobe Express |
| Scheduling + auto-publish | 10 platforms | 10+ platforms (incl. Bluesky, Threads, GBP, Twitch) |
| Competitor analysis | Not yet | Yes — strong feature |
| Ads reporting | Not yet | Yes — Meta + Google Ads (verify TikTok on metricool.com) |
| Analytics depth | Engagement + brand-fit score | Deepest analytics in the category |
| Content calendar | Yes | Yes — strong calendar |
| Starting paid price | £35/mo (Business) | From ~€16/mo Starter (annual) — prices in EUR, scale by brand count |
| Best for | SMEs who need AI to create visual content | Marketers who need deep reporting + ads analytics |
Pricing side by side
| Plan | Rheos | Metricool |
|---|---|---|
| Free | £0 · 400 AI credits · 5 posts/week | Free · 50 scheduled posts/month |
| Entry paid | £35/mo · 1,500 credits · 10 platforms | From ~€16/mo Starter (annual) · 5 brands |
| Team | £95/mo · 5 members · 4,000 credits | From ~€43/mo Advanced (annual) · 15 brands |
Pick Rheos if…
- You spend more time creating content than analysing it.
- You want AI that generates text, images, and carousels (video coming soon) on-brand.
- You don't run paid ads (or run them elsewhere).
- You value a simple 'create → ship' flow over a data dashboard.
Stick with Metricool if…
- You run Meta/Google/TikTok ads and need unified reporting.
- You have existing content and need deep analytics only.
- Competitor benchmarking matters more than content creation.
Frequently asked questions
Is Rheos cheaper than Metricool?
Similar price range. Rheos Business is £35/mo; Metricool Advanced is ~€43/mo (annual) / ~€54/mo (monthly). Metricool Starter is ~€16-20/mo but with a 5-brand cap and reduced features. The deciding factor isn't price — it's whether you need full creative AI (Rheos: text + images + carousels, with video coming) or deep ads analytics (Metricool).
Does Metricool have AI content creation?
Metricool's AI Assistant drafts full text posts and adjusts tone per platform. It doesn't generate images, carousels, or video — for visuals you integrate with Canva or Adobe Express. Rheos's AI reads your website to learn your brand, then generates text, images, and carousels natively; AI video is shipping in 2026.
Which is better for Instagram Reels?
Metricool has a polished Reels scheduler and Reels-specific analytics. Rheos can also publish Reels and (from mid-2026) generate AI video, but Metricool has a head start on Reels-specific reporting.
Can I use both?
Some agencies do — Rheos for content creation, Metricool for reporting. For most SMEs, either alone is enough. Start with Rheos if content creation is the bottleneck; start with Metricool if measurement is.
Does Rheos do ads analytics?
Not yet. Rheos focuses on organic content creation and publishing. If you run paid ads and need unified reporting, Metricool is stronger today — we're shipping ads analytics later in 2026.
Try Rheos free.
400 AI credits, 5 posts per week, LinkedIn + X + Threads publishing. No credit card.