Create and schedule, not just measure.
Metricool shows you how your posts performed. Rheos creates the posts, publishes them, and shows you what worked, all in one tool.
TL;DR
- Metricool is a strong analytics + scheduling tool, particularly for ads reporting.
- Rheos is a content platform first. It creates on-brand text and images before scheduling them.
- If you already create content elsewhere and need powerful reporting, Metricool is great.
- If you want content creation AND scheduling in one place, Rheos is simpler.
Why small businesses are switching from Metricool
Content creation, not just measurement
Metricool measures your posts and now drafts the text with AI. Rheos goes further: it generates images on-brand too. If creating visual content is your bottleneck, Rheos solves it; Metricool doesn't.
AI trained on your brand
Rheos reads your website and learns your tone, colours, audience. Metricool's AI drafts posts and adjusts tone per platform, but doesn't learn your brand from your website.
Simpler for SMEs
Metricool's dashboard is analytics-heavy, great for data-savvy marketers but overkill for busy founders. Rheos is designed around 'create, schedule, ship' in as few clicks as possible.
Similar price, different focus
Both are affordable. Metricool Starter is ~€16/mo (annual) or ~€20/mo monthly; Advanced is ~€43 to €54/mo depending on billing. Rheos Social Media Manager is £55/mo inc. VAT, comparable in price but including full creative AI (images) which Metricool does not.
Platform coverage at a glance
Rheos publishes to all 4 live platforms on every plan. Here's what Metricool covers, and what it doesn't.
Rheos
All 4 platformsMetricool
4 of 4 supportedMetricool covers more platforms, including TikTok, YouTube, Pinterest, Bluesky, Google Business Profile, and Twitch, which Rheos doesn't cover yet. Pick based on content creation vs analytics depth and platform breadth.
Plus: only Rheos has this
The first MCP server for social media.
Rheos ships with an MCP (Model Context Protocol) server. Draft posts directly from Claude, ChatGPT, Claude Code or Cursor. The AI reads your brand context and content calendar, then writes and queues the post in Rheos. Metricool doesn't offer this.
Works in Claude, ChatGPT and other MCP clients, on every Rheos plan. Free to set up.
Learn about the Rheos MCP serverRheos vs Metricool: feature by feature
Both tools do scheduling. Here's every other feature side by side.
| Feature | Rheos | Metricool |
|---|---|---|
| AI content generation | Brand-aware text and images | Full AI text posts; no image, carousel, or video generation |
| Learns your brand voice | Yes, scrapes website | No, tone customisation only |
| Image creation | Yes, built in | No, integrates with Canva/Adobe Express |
| Scheduling + auto-publish | 4 live platforms | 10+ platforms (incl. Threads, Bluesky, GBP, Twitch) |
| Competitor analysis | Not yet | Yes, strong feature |
| Ads reporting | Not yet | Yes, Meta + Google Ads (verify TikTok on metricool.com) |
| Analytics depth | Engagement + brand-fit score | Deepest analytics in the category |
| Content calendar | Yes | Yes, strong calendar |
| Starting paid price | £55/mo inc. VAT (Social Media Manager) | From ~€16/mo Starter (annual); prices in EUR, scale by brand count |
| Best for | SMEs who need AI to create visual content | Marketers who need deep reporting + ads analytics |
Pricing side by side
| Plan | Rheos | Metricool |
|---|---|---|
| Free plan | 10-day free trial of the full plan, no card needed. Then £55/mo inc. VAT | Free · 50 scheduled posts/month |
| Entry paid | £55/mo inc. VAT · 4 live platforms | From ~€16/mo Starter (annual) · 5 brands |
Pick Rheos if…
- You spend more time creating content than analysing it.
- You want AI that generates text and images on-brand.
- You don't run paid ads (or run them elsewhere).
- You value a simple 'create → ship' flow over a data dashboard.
Stick with Metricool if…
- You run Meta/Google/TikTok ads and need unified reporting.
- You have existing content and need deep analytics only.
- Competitor benchmarking matters more than content creation.
Frequently asked questions
Is Rheos cheaper than Metricool?
Similar price range. Rheos Social Media Manager is £55/mo inc. VAT; Metricool Advanced is ~€43/mo (annual) or ~€54/mo (monthly). Metricool Starter is ~€16 to €20/mo but with a 5-brand cap and reduced features. The deciding factor isn't price. It's whether you need full creative AI (Rheos: text + images) or deep ads analytics (Metricool).
Does Metricool have AI content creation?
Metricool's AI Assistant drafts full text posts and adjusts tone per platform. It doesn't generate images, carousels, or video, so for visuals you integrate with Canva or Adobe Express. Rheos's AI reads your website to learn your brand, then generates text and images natively.
Which is better for Instagram Reels?
Metricool has a polished Reels scheduler and Reels-specific analytics. Rheos can also publish Reels and (from mid-2026) generate AI video, but Metricool has a head start on Reels-specific reporting.
Can I use both?
Some agencies do, using Rheos for content creation and Metricool for reporting. For most SMEs, either alone is enough. Start with Rheos if content creation is the bottleneck; start with Metricool if measurement is.
Does Rheos do ads analytics?
Not yet. Rheos focuses on organic content creation and publishing. If you run paid ads and need unified reporting, Metricool is stronger today. We're shipping ads analytics later in 2026.
Try Rheos.
All four live platforms, AI content generation included, from £55/month flat inc. VAT.